Brief
The theme of this task is destination and place branding. I was required to research any destination or place in our beautiful country and breathe new life into it with a refreshed or a completely new brand and visual identity. The theme of this task is Destination and Place Branding.
My Solution
The location I have chosen for this task is Bo-Kaap. My purpose is to showcase Bo-Kaap in a better light and showcase its unique and interesting history. I want people to interact with the history of the area and educate them. For people who are interested in history, Bo-Kaap is the place that best delivers on showcasing Cape Town history through visuals and activities to do in the area because Bo-Kaap and only Bo-Kaap have a strong history that the city needs to know more about. My goal is to emphasize the historical significance of Bo-Kaap by implementing initiatives that preserve and showcase its rich cultural heritage.
