Brief
I was given the responsibility of creating a sustainable social change campaign in South Africa that would be paired with a local brand of my choosing. Three deliverables, at the very least, spanning three different channels, one of which is in the tangible, printed realm, were required of me.
My Solution
My big idea is to create a ground-breaking CBD-infused protein powder for Virgin Active. I am truly thrilled about the potential advantages that this special product can provide to people looking for a comprehensive approach to their well-being as a fitness enthusiast. Virgin Active’s CBD-infused protein powder is going to make waves in the fitness and wellness sector, and I have no doubt that it will also become a staple in the regimen of any health-conscious person. I am eager to observe the beneficial effects that this product will surely have on the health of Virgin Active members as well as the larger community.
